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Global Whey Protein Market Insight December 31, 2021 Comments

The Whey Protein is forecast to Rapid growth over the next years. According to the World Knowledge Information (WKI) “Global Whey Protein Professional Survey Report 2021, Forecast to 2026”, Due to lifestyle changes, the increasing incidence of chronic diseases, especially among the millennial population, is one of the key factors driving the adoption of a protein-rich diet.The compound annual growth rate (CAGR) for the 2021-2026 period is projected to be 9.36% base on WKI regression analysis model.


Analysts’ Viewpoint:
“Due to the fierce market competition, it is recommended that the company focus on research and development and regularly launch new products to keep pace with the competition. Manufacturers in the market space can establish partnerships with milk supply companies to ensure a continuous supply of raw materials and an efficient logistics network. In addition, acquisitions will also become a key business strategy for expanding geographic footprint and product portfolio in the market.”said Jennie, Senior analyst, Chemical industry Market Research Center in WKI.

Market insight:
The product is mainly favored by sports nutrition product manufacturers due to its wide availability, strong amino content and easy digestibility. Therefore, the growing demand for sports nutrition supplements is expected to provide manufacturers with profitable opportunities in the coming years. Most American consumers agree that high protein content plays a key role in their food purchasing decisions. In addition, due to the risk of chronic diseases caused by obesity, nearly half of the American population is trying to lose weight.The changing consumer behavior in the United States has prompted food and beverage companies to add functional whey protein to their packaged foods because it can replace high-fat and expensive ingredients such as milk, butter, and cream cheese, while maintaining the same flavors and flavors as the products. Texture and appearance. Original recipe. In addition, the increasingly fierce competition in the packaged food industry has also prompted companies to add functional ingredients to strengthen product labeling. Due to its skin moisturizing and hair conditioning properties, this product has important uses in the formulation of personal care products such as hair care and skin care products. Due to the increasing population of professional women and the increasing penetration rate of e-commerce, the outlook for the global beauty and personal care industry is optimistic, which is expected to benefit the penetration of the product in personal care applications.
However, it is derived from milk, so people who are allergic to milk are usually allergic to the product. The main allergens in whey are α-lactalbumin and β-lactoglobulin. Here, people with milk allergies usually prefer other types of protein, which also limits the development of products.
Competition Landscape:
In April 2019, Saputo Inc. acquired Dairy Crest Group PLC, a British dairy manufacturer. The former makes acquisitions to expand its international influence. Major players are increasingly focusing on integration to strengthen their market position.Some of the major players in the whey protein market include: Hilmar Cheese Company, Inc., Saputo Company, Glanbia Company, Fonterra Cooperative Group Co., Ltd., Ala Foods, Alpavit, Huike Co., Ltd., Milk Specialties , Carberry Group, Lectaris Ingredients, Oran International, Davisco Foods International, Inc., Milkt Company, Leprino Foods, Maple Island Company.
Segmentation of Whey Protein Market:
According to the type, the whey protein market is mainly divided into: whey protein isolate (WPI), whey protein concentrate (WPC), and whey protein hydrolysate (WPH).Whey Protein Concentrate (WPC) leads the market partly and has the largest share of the global market. WPC is a group of whey proteins, which can still be dissolved in whey C after casein precipitation at pH 4.6 and temperature 20°. These concentrates are a heterogeneous group of different proteins, containing minerals, lipids and lactose. WPC is used in a variety of applications, including the manufacture of dairy desserts, beverages and yogurt products. In addition, these concentrates are used as a source of protein fortification in baby food and nutritional products. WPC is soluble in water and exhibits gelling properties when heated. This characteristic is extremely beneficial for nutrition and meat industry applications.According to the application, the whey protein market is mainly divided into: nutritional supplements, personal care, food and beverages, animal feed and pet food.Food and beverage applications lead the whey protein market, with the largest market share. This product has become the first choice for baking and confectionery products due to its emulsification, browning, foaming and thickening capabilities. These ingredients also increase the solubility, nutrient fortification, gelation and water binding properties of baked and confectionery products.
Whey Protein Market: Regional Analysis
In terms of geography, the global Whey Protein market has been segmented into: North America, Asia Pacific, Europe, Central and South America, and the Middle East and Africa.North America occupies a dominant market position. Due to eating habits, high disposable income, and several processed and ready-to-eat foods, they are not necessarily beneficial to consumers’ health. Food “transition noodles” have evolved into functional foods and supplements, which can provide many health benefits beyond basic nutrition. Due to the increasing use of low-calorie and high-nutrient food supplements, North America is expected to see steady growth. In addition, due to the launch of new products, people’s awareness of the consumption of supplement products in Mexico and Canada has increased, and it is expected that the application range of whey protein ingredients in the region will be expanded during the forecast period. In the Asia-Pacific region, due to the increasing export and domestic demand of milk-based protein ingredients such as whey and casein, it is expected to grow the fastest during the forecast period. Due to the easy availability of raw materials, China is one of the largest producers of milk-based protein. In addition, the increase in people’s health awareness, coupled with the increase in the number of health clubs in India, is expected to drive the market for this product in the next few years. Significant growth in the Indian food and beverage industry and increased consumer purchasing power parity are expected to drive demand for protein-rich healthy and functional foods. It is expected that during the forecast period, the increase in demand for nutritious food and beverages from Indian customers will have a positive impact on the market.


Cagr: 9.36%
Largest share area:North America
Largest share country:the Unite States