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Global Teeth Whitening Products Market Insight January 4, 2022 Comments

The global teeth whitening products industry market is forecast to grow steadily over the next five years. According to the World Knowledge Information (WKI) “Global Teeth Whitening Products Professional Survey Report 2021, Forecast to 2026”, with consumers’ awareness of oral care continues to increase, there is a large demand for teeth whitening products in the market. The compound annual growth rate (CAGR) for the 2021-2026 period is projected to be 4.84% base on WKI regression analysis model.

Analysts’ Viewpoint:
“Market participants not only need to pursue product whitening capabilities, but also strictly control ingredients that tend to make consumers’ teeth sensitive.” said Amy, Senior analyst, Consumer Goods Market Research Center in WKI. “Participants should not carry out exaggerated advertising, because negative consumer reviews will affect the development of the entire industry.”

Market insight:
Due to the rapid development of society. It has become commonplace for young people to stay up late to work overtime. In the United States, 85% of people drink coffee regularly to stay awake. The increase in pressure has also caused a sharp increase in the number of smokers. Over one billion people in the world smoke, and these are the main culprits that stain their teeth, increasing the number of consumers who need to whiten their teeth. A recent survey showed that 80% of Americans between the ages of 18 and 49 want white teeth. Six out of ten people believe that a brighter smile can increase their self-confidence. The post-95 generation is a generation who loves to chase stars. Media advertising has attracted this group of young consumers. The white teeth of celebrities are their envy. As these consumers gradually become the main consumers of the market, the form of tooth whitening products is great.

Competition Landscape:
This WKI market report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading teeth whitening products companies that include Colgate-Palmolive, P&G, Henkel, Lion Corporation.

Segmentation of Teeth Whitening Products Market:
Teeth whitening products mainly include whitening toothpaste, whitening strips, and whitening gels. Toothpaste is relatively inexpensive, easy to use and is a daily necessity, so it occupies a major share of the tooth whitening product market. The whitening strips are easy to use, do not require a prescription, have significant effects and are easy to obtain, so they occupy the second share of such products. Because women have higher requirements for facial appearance, they are the main consumer group in the tooth whitening product market. The survey shows that women in the United States who want to whiten their teeth account for 85% of the total number of people who want to whiten their teeth. White teeth not only make their smile more confident, but also make their lips look better with lipstick. All these factors attract them. The convenience of online shopping and the impact of COVID-19 have made online shopping a major purchase method for consumers.

Teeth Whitening Products Market: Regional Analysis
In terms of geography, the global teeth whitening products market has been segmented into: North America, Asia Pacific, Europe, South America, and the Middle East and Africa. North America has the largest share of the tooth whitening market, and this trend is expected to remain unchanged during the forecast period. Due to the high degree of focus on teeth, the United States occupies the largest market in the region. According to the American Academy of Cosmetic Dentistry, in 2016 alone, Americans spent more than $1.4 billion on over-the-counter teeth whitening products. More than 90% of people think that smile is their most important social wealth. Thinking of the United States can think of their “Hollywood” smiles. The Asia-Pacific region will grow at a faster rate. Due to the large population base, the continuous increase of per capita disposable income and the rapid development of products, it is predicted that China will occupy the main market for teeth whitening products during the forecast period.

Cagr: 4.84%
Largest share area:North America
Largest share country:the United States