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Global Optical Brightener Market Insight December 29, 2021 Comments

The Optical Brightener is forecast to continue rising over the next four years. According to the World Knowledge Information (WKI) “Global Optical Brightener Professional Survey Report 2021, Forecast to 2026”, One of the main factors promoting market development is that the main economies are increasing in the demand for fluorescent whitening agents in laundry powder.The compound annual growth rate (CAGR) for the 2021-2026 period is projected to be 6.53% base on WKI regression analysis model.

Analysts’ Viewpoint:

“From the current industry situation, fluorescent brighteners are being occupied by leading enterprises in a large area, with high industry concentration and difficult access standards,” said Selena, senior analyst of WKI Chemical Market Research Center For small companies, it is a good choice to seek mergers and acquisitions to increase market share. ”

Market insight:

The main growth motivation determined in the fluorescent whitening agent market is a growing textile and apparel industry, and the demand for biodegradable whitening agents is growing and the demand for laundry nursing products is growing. It can be seen that with the increase in consumer lifestyle and the increase in disposable income, consumers’ demand for textiles grow continuously. In order to meet the growing demand for consumers to maintain brightening, textile producers are increasingly using fluorescent whitening agents in textiles to counteract the flue yellow and blue light. In addition, growth in laundry and cleaning industry is another key factor in the increase in fluorescent whitening agent demand because they have excellent cleaning performance and can be used as fabric softeners.

With the increasingly serious environmental problems, people’s awareness of environmental protection is continuously strengthened, the demand for non biodegradable fluorescent brighteners is reduced, and the government has issued relevant policies, which will hinder the growth of the toxic market of non biodegradable fluorescent brighteners.

Competition Landscape:

The fluorescent whitening agent market is partially dispersed, only a few major participants dominate the market. Some major companies include Huntsman International LLC, Clariant, Kolorjet Chemicals PVT. LTD, Dayglo Color Corp. ,Eastman Chemical Company and others.

Segmentation of Optical Brightener Market:

According to the chemical type, the fluorescent whitening agent is divided into astraginal, coumarin, diphenylpatonazoline and others.Astraginal part takes an important share of the market, because it emits blue light and provides effective brightness for the fabric. Diothyrene provides good heat resistance and chemical resistance. Therefore, its fluorescence effect is longer longer than other types of chemicals. Astraginal is also the first chemical used as a fluorescent whitening agent. Therefore, the diothylin chemical is the main preferred of the fluorescent whitening agent manufacturer. According to the application type, the market is divided into paper, detergents and soap, fabric, synthetic materials, and plastics.The detergent application is dominated by the field of fluorescent whitening agents. The fluorescent whitening agent is a synthetic substance added to the liquid and powder laundry cleaner, which makes the fabric whitening, more gorge, is considered to add a small amount of blue dye to the fabric to make it look whitening alternatives.The increasingly preferred preferences developed to scented laundry care products, green products and new products may accelerate the development of the laundry and nursing industry, which promotes the demand for fluorescent whitening agents in the world. Due to the demand for the bright and durable fabrics, it is expected that the fabric application will also have a welcome growth during the prediction period. The company is using various formula fluorescent whitening agents to develop high quality final products. Consumers pay attention to convenience, while increasing the function of dispensing and laundry, which will have a positive impact on product demand.

Optical Brightener Market: Regional Analysis

In terms of geography, the global hand sanitizer market has been segmented into: North America, Asia Pacific, Europe, South America, and the Middle East and Africa.The Asia-Pacific region is currently the leading regional market for optical brighteners. Among them, China is the main country in the optical brightener market. It is a leading manufacturing center for finished products such as plastics, cosmetics, and laundry care products that mainly use optical brighteners. Driven by the increasing demand for optical brighteners in textiles, detergents and cosmetics, the Asia-Pacific region is expected to maintain its dominant position in the global market throughout the forecast period. The rapid industrialization of emerging economies such as India and China, as well as the expansion of the paper and textile industries are expected to be key factors in the growth of the region.


Cagr: 6.53%
Largest share area:Asia-Pacific
Largest share country:China