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04 Jan
Global Natural Sugar Substitute Market Insight January 4, 2022 Comments

The natural sugar substitute is forecast to crazy increase over the next four years. According to the World Knowledge Information (WKI) “Global Natural Sugar Substitute Professional Survey Report 2021, Forecast to 2026”, With the global sugar substitutes market is gaining new grounds owing to the rise in obesity and diabetic levels across the world. The compound annual growth rate (CAGR) for the 2021-2026 period is projected to be 6.8% base on WKI regression analysis model.
Analysts’ Viewpoint
“Due to the rising demand for healthier natural food, we are seeing breakthroughs and innovation in food natural flavours, one of which is a switch from artificial sweeteners.” said Jimmy Joy, Senior analyst, Consumer Goods Market Research Center in WKI. “Industry participants of natural sugar substitute must consider safety and low-calorie to adapt to the rapid development of the market.”
Market insight:
Sugar consumption results in the increase in overweight as it immediately increases the blood sugar. OECD, in the year 2015, has surveyed for the prevalence of overweight, including obesity among the adults, and has found it to be significantly high in Europe and North American region as compared to Asian countries. Therefore, these regions have been profoundly shifting towards sugar substitutes that are better alternatives for sugar. The global sugar substitutes market is gaining new grounds owing to the rise in obesity and diabetic levels across the world and the growth of the health-conscious population. The growing demand for naturally sweetened food items products, including functional water, confectionary items, and juices, particularly in the health-conscious consumer segment, which perceives natural substitutes as an alternative to sugar-laden foods, is crucial for the growth of the natural sugar substitutes market.

Competition Landscape:Feb 20th, 2020, Dutch company Fooditive is turning leftovers from apples and pears, along with the pieces of fruit that are unfit for supermarkets, into a chemical-free sweetener. Fooditive, founded by food scientist Moayad Abushokhedim, aims to be a natural alternative to those other sweetener options in a way that’s healthy for the planet and our own bodies. Fooditive takes third-grade apples and pears—those ones with brown spots or off colors, which wouldn’t be sold in a supermarket—from local Dutch farmers, along with some fruit scraps, and extracts the natural fructose through a fermentation process. The final result is a calorie-free sweetener without many of the concerns of both sugar and other sugar substitutes. However, one of the main challenges faced by the soft drink companies is the sweetener’s bitter and undesirable aftertaste, which the consumers have found out in the beverage brands introduced with stevia like Pepsi True and Coca-Cola Life. Innovation in this industry was consistent until last year, when Coca-Cola soft launched their new product, Coca-Cola Stevia No Sugar in New Zealand. They worked with Pure Circle—one of the most innovative producers of stevia ingredients—on Reb M, a stevia glycoside that imparts “a clean, sugar-like sweetness” with no more aftertaste. Some of the leading players will include in our report: Cargill, ADM, DuPont, Fooditive, Tate & Lyle, Whole Earth Sweetener, A & Z Food Additives, Beckmann-Kenko, BioVittoria and others.

Segmentation of Natural Sugar Substitute Market:
Natural sweeteners are categorised based on the raw materials used for extraction: plants, algae and microorganisms. Stevia, a naturally sourced plant native to South America, leads the natural sweetener segment, and its consumption tripled from 2011 to 2016. The high purity stevia leaf extract consists of at least minimum 95 percent steviol glycosides with a purity range of 80 to 99 percent, depending on purification process. It is considered as GRAS for use in food and beverage products and FDA permitted. The no-calorie stevia is considered 200 times Sweeter than sugar when used in the same concentration. Due to the growing interest of consumers in natural ingredients, the application of stevia in the food and beverage industry has been accelerating, and its uses range from fruits, alcoholic and non-alcoholic beverages, sauces, milk Products to candy. In the past five years, approximately 10,000 new stevia-containing food and beverage products have been introduced, of which 24% are used to produce soft drinks. Cooperation and development efforts between product companies and ingredient manufacturers are critical to the introduction of new natural sweeteners (especially in the catering and nutraceutical industries) and to meet the challenges of adopting them. In addition, it is necessary to fully understand the motivations, needs and attitudes of today’s customers, which is a necessary condition for promoting product innovation in each company’s DNA.

Natural Sugar Substitute Market: Regional AnalysisNorth America and Europe leads the market owing to its increasing awareness of the harmful effects of sugar and benefits of its substitutes and high expendable incomes of the countries. Also, the favorable government initiatives have boosted the countries market. For instance, FDA has permitted the usage of high intensity sweeteners such as saccharin, aspartame, acesulfame potassium (Ace-K), neotame, advantame, steviol glycosides, and few more which has led to an upsurge in the demand for the sugar substitutes. The US is the largest market for natural sugar substitutes. The awareness of the health impacts of consumption of added sugars and governmental initiatives, such as sugar tax, boost the demand for natural sugar substitutes. The Asia Pacific market is projected to grow at the fastest rate in the sugar substitutes market during the forecast period. The sugar substitutes market in the Asia Pacific region is growing due to the change in the lifestyle of customers and the increase in health consciousness among them. The market in this region is witnessing a drastic transformation regarding diet diversification, rapid urbanization, and liberal trade policies in the food sector. Furthermore, a rise in consumer awareness about health issues, an increase in inclination of consumers toward health-benefiting food products, and a surge in income and purchasing power are the major factors offering growth opportunities for sugar substitute manufacturers in the market in the region. The developing countries in the region are India and China due to the increase in urbanization, the rapid rise in household incomes, and the change in lifestyles of consumers in the country. Consumers in India and China have been witnessing a change in their eating habits.

CAGR: 6.8%

Largest share area:North America
Largest share country:America