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Global Kinesio Tape Market Insight July 19, 2022 Comments

According to the WK-chem Research “Global Kinesio Tape Professional Survey Report 2022, Forecast to 2027”, Owing to the rising number of minor physical accidents during exercises and other physical activities. The active lifestyle of people and the increased rehabilitative use of these tapes will drive the market. The whole Kinesio Tape industry has a good development prospect. The compound annual growth rate (CAGR) for the 2022-2027 period is projected to be 9.5% base on WK-chem Research regression analysis model.

“With the promotion of the concept of national sports, more people choose to exercise and fitness in their spare time, which is a good market for Kinesio tape. However, the popularity of Kinesio tape is not high, and blind using may have negative effects. In the future, with the increase of the market propaganda power of Kinesio tape, it may increase the utilization rate of the product and contribute to the development of the market.”said Tom, Senior analyst, Chemical & Material Market Research Center in WK-chem Research.

Market insight:
Elastic therapeutic tape, also called kinesiology tape or kinesiology therapeutic tape, Kinesio tape, k-tape, or KT is an elastic cotton strip with an acrylic adhesive that is purported to ease pain and disability from athletic injuries and a variety of other physical disorders. In individuals with chronic musculoskeletal pain, research suggests that elastic taping may help relieve pain, but not more than other treatment approaches, and no evidence indicates that it can reduce disability in chronic pain cases. The major factor attributing to the growth of the market is the increase in the prevalence of muscle pain due to accidents and sports. Furthermore, as the increasing geriatric population is more prone to diseases like arthritis, back pain, and muscle cramps, this is leading to the growth of the market. The increase in the prevalence of muscle pain among population because of minor accidents during sports across the globe acts as one of the major factors driving the growth of the kinesio tape market. The increase in demand for pre-cut tapes as they reduce the time required to cut down the Kinesio tapes into strips as they are already cut and pre-shaped and the wide availability of pre-cut strips in a numerous sizes and lengths accelerate the kinesio tape market growth. The rise in popularity of the kinesio tapes as they are highly effective in relieving both acute and chronic pain especially for pain from scorching injuries the intensity of the pain tends to be out of proportion to the severity of the injury further influence the kinesio tape market. However, stringent rules and regulations regarding patient rights, lack of awareness in developing countries, limited availability of high cost raw materials, and among others are some of the factors hampering the elastic therapeutic tape market growth in near future. Additionally, complications in acquiring of patents by new market entrants may hinder the Elastic therapeutic tape market growth.

Competition Landscape:
The Kinesio Tape market is moderately competitive and consists of several players. There are many manufacturers of kinesiology tapes that compete in the market and provides different product portfolios. Some of the companies that are currently dominating the market are Kinesio Taping, KT TAPE, SpiderTech, RockTape, StrengthTape, K-active, Towatek Korea, Atex Medical, TERA Medical, Nitto Denko, Healixon, DL Medical & Health, Medsport among others. Kenzo Kase, a Japanese-American chiropractor, developed the product in the 1970s. A surge in popularity resulted after the product was donated to Olympic athletes in the 2008 Beijing Summer Olympics and 2012 London Summer Olympics.

Segmentation of Kinesio Tape Market:
Based on product type, the Kinesio Tape market segment includes Roll Form and Pre-cut Shape. Pre-cut Shape segment is the fastest-growing segment of the Kinesio Tape market. The growing popularity of pre-cut tapes is due to the reduction of time required to cut down the Kinesio tapes into strips, as they are already cut and pre-shaped. With their rising popularity, the availability of pre-cut strips in a variety of sizes and lengths has increased steadily. Although it contains no medications or topical substances, kinesiology tape can effectively relieve both acute and chronic pain. This is especially effective for pain from scorching injuries, where the intensity of the pain is out of proportion to the severity of the injury. It reduces swelling and inflammation and accelerates the recovery from bruises and contusions and relieves muscle spasms and cramping. Based on Application, the market is segmented into hospital, rehab center and professional athlete. Growth in sports, aerobics, and growing awareness of taking care of physiological ailments are some of the key factors which are expected to drive the growth of the global kinesio tape market. kinesio tapes are known to provide many therapeutic benefits which help in reducing swelling of knees, shoulders, and joints and therefore are widely used by athletes and other sport persons. The aging population has grown, and the number of elderly patients in hospitals and rehabilitation centers has increased. For patients with joint disease, the tape can help remove congestion while allowing efficient circulation of oxygenated blood and lymphatic fluids. Circulation flushes out irritants, thereby reducing inflammation and chemical buildup and fostering a speedy recovery.

Kinesio Tape Market: Regional Analysis
On the basis of Geography, the Kinesio Tape market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America dominates the market in the forecast period. Major Kinesio tape manufacturers are located in the region, and the United States is also the largest consumer of Kinesio tape. The market growth is due to factors, such as the presence of key players, the high prevalence of accidents and muscle pains and spasms in the region, and established healthcare infrastructure. These are some of the key factors accountable for its large share in the market. The use of Kinesio tape has increased not only among athletes, but also among the general population.

Cagr: 9.5%
Largest share area:North America
Largest share country:America
Product Type:Roll Form and Pre-cut Shape
Application:hospital, rehab center and professional athlete
Leading Company:Kinesio Taping, KT TAPE, SpiderTech, RockTape, StrengthTape