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04 Jan
Global Hummus Market Insight January 4, 2022 Comments

The hummus is forecast to crazy increase over the next four years. According to the World Knowledge Information (WKI) “Global Hummus Professional Survey Report 2020, Forecast to 2025”, With the rapid improvement of people’s health awareness and the impact of the COVID-19, the Hummus industry is developing at an incredible speed. The Global Hummus Market size is projected to exhibit a compound annual growth rate of 12.5% during the forecast period (2020-2027).
Analysts’ Viewpoint
“The focus of hummus does not just stop at ffill the stomach.” said Jimmy Joy, Senior analyst, Consumer Goods Market Research Center in WKI. “Industry participants of hummus must consider nutritional value and taste diversity to adapt to the rapid development of the market.”
Market insight:
One of the key factors contributing to the growth of the global hummus market is the increased number of new product launches. New product launches will increase the revenue flow of vendors and raise their market shares. For instance, in May 2018, SAJJ Mediterranean launched the chocolate hummus which is low in fat, sodium, and carbohydrates. This product claims to contain only 240 calories per 6-ounce container with ingredients such as garbanzo beans, tahini, cocoa powder, chocolate hazelnut spread, maple syrup, and vanilla extract. And hummus is a low glycemic index (low GI) food, which is not easy to cause hunger, and can achieve the effect of diet control. The rich protein in it helps muscle growth and recovery, suitable for fitness groups. These benefits of hummus are attracting consumers to buy, which further creates huge demand for the North American hummus market.
Competition Landscape:
As health trends have come ang gone, Tribe Hummus has stayed focused on just making great hummus. Tribe Hummus is pushing boundaries and taking their humble ingredients to new heights, with a full array of flavors ranging from traditional to spicy. They even launched sweet flavors to satisfy even more. With the increasing number of fitness people all over the world and the continuous improvement of people’s health awareness, hummus will appear on more people’s tables. Some of the leading players will include in our report: Strauss Group, Bakkavor, Tribe Hummus, Boar’s Head, Lantana Foods, Finnish Cheese Company, Cedar’s, Athenos, Sevan AB and others.
Segmentation of Hummus Market:According to the type, the market for hummus is divided into original hummus, Red Pepper Hummus, Roasted Garlic Hummus, Black Olive Hummus and others types. Extensive product availability and convenient access methods have promoted the growth of this market segment. In addition, adding different flavors to attract customers will stimulate demand in market segments. during the forecast period, Olive Hummus is expected to grow in the hummus industry. Meanwhile, in the U.S. and some of the European and Asian countries hummus is viewed as an exotic food. It can also be found in most grocery stores in North America and Europe. Different flavors and rich nutrients make hummus become popular all over the world. The sheer increase in popularity of the product has encouraged hummus producers to ramp up production volume and focus towards implementing robust product marketing strategies. At the same time, introduction of organic variants as a response to the changing consumer sentiments towards processed food is expected drive the global sales further.
Hummus Market: Regional Analysis
In terms of geography, the global hummus market has been segmented into: North America, Asia Pacific, Europe, South America, and the Middle East and Africa. Since hummus is a unique food in the Middle East. In countries such as Levant, Israel, and Egypt the hummus is habitually prepared at home and used as a food dip or spread, Middle East is currently the leading regional market for hummus. One of the key factors contributing to the growth of the global hummus market is the increased number of new product launches. New product launches will increase the revenue flow of vendors and raise their market shares. The EMEA region held the largest share of the market in 2017, accounting for more than 45% share, followed by the Americas and APAC respectively. The traditional channels for the sale of hummus are supermarkets and hypermarkets, and convenience stores. The share of convenience stores in global FMCG sales is increasing by more than 4% on a year over year basis. The sale of hummus through supermarkets and hypermarkets is also increasing as the number of supermarkets and hypermarkets is increasing globally. As a result, the growth of globally organized retail will influence the growth of global hummus market during the forecast period.
Largest share area:the Middle East
Largest share country: Lebanon